Friday 23 October 2009
Target Audience
The target audience is the most important for market research as it is the audience thats buys your product. For my film trailer the target audience would be for 18-40 year olds. We have specifically chosen this age group as these ages are most likely to enjoy the adrenaline rush and the feeling of being scared caused by watching a horror film. The audience will also need to appreciate supernatural horror.
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This is a very sparse blog Shaun, which concerns me. Look at the blogs of your other group members to see what you need to do. You need analysis of existing horror film trailers, research into the film industry (a studio perhaps), some BBFC information and some audience research.
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